Email that sells while you sleep.

Both are built for ecommerce and both connect properly to Shopify. Klaviyo has the deepest customer data and segmentation, and suits brands where email and SMS drive a big share of sales. Omnisend is quicker to get running, with email, SMS and push notifications in one place.

If you're already on one and it's set up well, we'll usually keep it.

Flow isn't an email tool. It automates the work behind your store: tagging customers, routing orders and alerting your team. It's free with Shopify, and the tags it adds can decide which email flow a customer gets.

Plenty of store admin follows the same rule every time: when this happens, do that. Shopify Flow runs those rules for you and works hand in hand with your email tool.

Common ones: tag customers as VIP after their third order or a spend you choose, so your email tool picks them up for perks; hide products when they sell out and bring them back with stock, so nobody lands on a dead end from an email; alert your team by email or Slack about low stock, big orders or high-risk orders; and tag gift notes, pre-orders and local delivery for your packing team. Every automation we build is written up in plain English, so your team knows what runs and why.

Automated flows only send when someone does something, so they rarely annoy anyone. For campaigns, one or two a week is a sensible start, sent to people who have engaged recently rather than the whole list.

We adjust from there based on unsubscribes and sales.

The best flow earns nothing in a spam folder. We set up SPF, DKIM and DMARC on your own sending domain, which Gmail and Yahoo now expect from bulk senders.

Australia's Spam Act needs consent, clear sender details and a working unsubscribe in every message, so sign-up forms and checkout opt-ins are set up to match. Subscribers who stop opening get one last chance, then stop receiving campaigns, which keeps your sender reputation healthy. And templates use real text rather than one big image, so they read well on phones in light and dark mode.

Yes. We move your subscribers with their consent status intact, rebuild your flows and templates in the new tool, and ramp up sending gradually so your deliverability doesn't dip.

You do. The account, subscriber list and templates sit in your business's name and we're given access, so everything stays with you if you ever move on.

Set-up and management run on Accelerate at A$50 an hour, scoped after a free strategy call so you know the hours up front. Klaviyo or Omnisend bill you directly for their plan; we never mark it up.