Shopify ads that pay their way.

Google catches demand that already exists: people searching for what you sell. Meta creates demand by putting your product in front of people who weren't looking yet.

Most stores start with Google Shopping and Search to capture ready buyers, then add Meta once tracking and creative are in place. Very visual or new-category products can flip that order.

Meta and Google decide who sees your ads based on the sales you report back. If purchases go missing or get counted twice, the platforms optimise towards the wrong people and your reports can't be trusted.

So we set up Shopify's Facebook & Instagram and Google & YouTube apps properly, including server-side events through Meta's Conversions API, remove duplicate pixels from old apps, check Shop Pay and express checkouts are counted, and get Google Analytics 4 close enough to Shopify that you can trust the trend. You get a tracking check: what's working, what was double-counting or missing, and what we fixed.

Retargeting shows ads to people who viewed a product or left a cart, featuring the exact item they looked at, pulled from your catalogue. Done well, it's the most efficient spend in the account.

We keep it polite: short windows, frequency caps, and recent buyers excluded so nobody gets chased for something they already own. Discounts only if the numbers say it's worth it.

Start from your numbers, not a round figure. Your margin tells you the most you can pay for a sale and still break even (try the calculator at the top of this page, or the full set of ads calculators with GST and fees built in), and that sets the budget for a first test.

Begin with an amount you can afford to learn with for a few weeks, then scale what works.

Yes. Merchant Center itself is free, and so are Google's free product listings. You only pay when someone clicks a Shopping or Performance Max ad.

Animated display banners built in code rather than exported from a template. We design once and build every standard size, so the campaign looks consistent across sites and apps, with one clear message, a short animation and a call to action.

Each banner is built to the network's rules for file size and click tracking. Google Ads only accepts uploaded HTML5 ads from eligible accounts, so we check yours first.

Tracking fixes help straight away. New campaigns on Meta and Google go through a learning period while the platforms work out who to show your ads to, so judge results on a few weeks of data rather than the first few days.

You do. Ad accounts, pixels and Merchant Center sit in your business's name and we're given access, so your data and history stay with you if you ever move on.

Set-up and management run on Accelerate at A$50 an hour, scoped after a free strategy call so you know the hours up front. Your ad spend is paid straight to Meta and Google from your own accounts; we never mark it up.